With almost two decades of development, leadership, and most importantly real life in-the-trenches business experience, his views are progressive and unique. Bruce appreciates, and shares with his colleagues, that software development is a business driven process designed to meet organisational needs and not about solving a software problem. It’s about people, not computers.
Bruce has recently served as Technical Director for an e-commerce startup, leading a team of talented developers building bespoke websites for Australian businesses which helped them drive over $101 million in online sales. As CTO he now helps drive Prezentt to the next level and continues to work with the best and brightest minds in the Perth startup scene.
This blog aims to share technical, business and product ideas that will benefit developers, technically savvy marketers, business leaders and the wider startup community.