Like you, Ruby on Rails expert and startup advocate Bruce Werdschinski has seen the way web applications are built evolve dramatically over the years.
With almost two decades of development, leadership, and most importantly real life in-the-trenches business experience, his views are progressive and unique. Bruce appreciates, and shares with his colleagues, that software development is a business driven process designed to meet organisational needs and not about solving a software problem. It’s about people, not computers.
Bruce has recently served as Technical Director for an e-commerce startup, leading a team of talented developers building bespoke websites for Australian businesses which helped them drive over $101 million in online sales. As CTO he now helps drive Prezentt to the next level and continues to work with the best and brightest minds in the Perth startup scene.
Bruce also organises the Perth Ruby on Rails meetup group and is actively working to improve the development community in Western Australia. He helps run the Ruby on Rails Installfest designed to help beginners to get started with Ruby, and is a mentor with Perth Web Girls that empowers and helps women learn about coding and technology.
This blog aims to share technical, business and product ideas that will benefit developers, technically savvy marketers, business leaders and the wider startup community.